OPENROAD at SEMA 2025: Our Off-Road Gear on Display—Show Wrap-Up
SEMA 2025 has officially wrapped, and we’re still riding high from all the great connections and feedback! At our booth, we focused on what we do best: tough overlanding gear built from years of real-world testing and off-road trips. No flashy tricks—just products that prove OPENROAD’s ability to create comfortable, functional outdoor spaces that hold up when you’re out there living it. This show wasn’t about putting on a show; it was about showing what our gear can actually do for fellow adventurers.
The Booth Experience: Spacious, Low-Key, and Rig-Friendly
Our booth was designed to feel like an extension of your adventure—spacious, no-nonsense, and totally focused on the gear. We kept the design simple and understated so the products could speak for themselves, with plenty of room to walk around, touch, and visualize how each piece fits your setup. Most importantly, we showcased our gear paired with some of the most popular rigs on the road: Toyota Landcruiser, Tesla, Ford Hummer, and Jeep Gladiator. Whether you’re rolling in a classic off-roader or a modern EV, our gear integrates seamlessly—proving that comfort and capability don’t have to be mutually exclusive. It’s all about making overlanding accessible, no matter your ride.
Every product we brought to SEMA was built to enhance your overlanding experience—no fluff, just stuff that works. We took center stage with our fan-favorite 270° Free Standing Awning(vehicle-mounted by design, perfect for shade, shelter, or crafting a cozy camp hub right off your rig), the Aluminum Hard Shell Roof Top Tent(for a secure, comfortable night’s sleep under the stars), and our reliable camping fridge (keeping food and drinks icy cold for days on end). These aren’t just accessories—they’re purpose-built tools that turn rough campsites into welcoming retreats, simplify meal prep on the road, and let you focus on soaking up the outdoors instead of stressing over gear mishaps. Each piece is designed to make your adventure smoother, more enjoyable, and totally hassle-free.
(Click the product images below to learn more)
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